What's Been Running the Show
Before You Go Anywhere, See Where You Are
The most common mistake in business is skipping this step. We set goals without honestly looking at the starting point. We build new things on uncertain ground and wonder why they don't hold. This week is for seeing clearly. Not for fixing. Not for planning. Just for seeing.
Shadow Work Journaling
Find a quiet place. Give yourself real time with these. They are not quick prompts.
Prompt 1 — Fear-based building
Where are you building from fear rather than from what you actually want? Be specific. Which offer, which price point, which platform, which strategy exists because of what you're afraid of rather than what you genuinely believe in?
Prompt 2 — Borrowed blueprints
Where are you building from someone else's blueprint? Whose business model, pricing, content strategy or way of showing up have you adopted because it worked for them, without checking whether it fits you?
Prompt 3 — What you're not saying
What are you not saying in your business, and why? What do you believe, know or see that never makes it into your content, your offers or your conversations with potential clients?
Prompt 4 — The public and private gap
Where do you play small publicly that you don't play small privately? What is the difference between how you speak about your work when you're excited and honest, and how you speak about it when you're performing for an audience?
The Business Audit
This is not about judging what you have built. It is about seeing it clearly.
Your current offers
List every offer you currently have available, the price, and how many you have sold in the last six months.
| Offer | Price (£) | Sales in last 6 months | How it feels to sell it |
|---|---|---|---|
What is working and why?
Name one to three things that are genuinely working in your business right now. Be honest about why you think they work.
What is not working, and the honest reason?
Not the safe reason. The honest one.
Where revenue is not matching the quality of the work
Where in your business are you delivering more value than you are being paid for? Where is the gap between what you provide and what you charge?
Where are you invisible in your own brand?
Where does your brand not yet reflect who you actually are? What is missing from your content, your copy, your visual identity or your offers that would make it unmistakably yours?
The North Star Visualisation
This is not a goals exercise. This is a body exercise.
Sit comfortably. Close your eyes. Take three slow breaths.
Let yourself imagine the version of your business that is fully you. Not the version that is possible, not the version that is sensible, not the version you think you should want. The version that is fully expressed. Exactly right. Alive.
What does it feel like to be in that business every day? What does your morning look like? Who are you working with and what kind of work are you doing? What are you charging? What have you said no to? What have you built?
Notice where you feel this in your body when you imagine it. Notice any contraction that comes up too. Both are information.
Write what came up. Write in the present tense, as if it is already real.
This is your north star for the eight weeks. We will return to it. Write it somewhere you will see it daily.
What's Been Running the Show
Every business decision you have ever made was downstream of a belief.
The price you set. The offer you launched or did not launch. The content you posted or kept in drafts. The clients you said yes to and the ones you undercharged. The boundaries you could not hold. The visibility you kept pulling back from.
None of it was random. All of it made sense given what you believed about yourself, about money, about whether you were allowed to take up space.
This is what subconscious business strategy means. Not that you are broken. That you are human. And that the most powerful business work you can do is not another marketing strategy. It is to see the beliefs that have been operating underneath all of your strategies, and choose different ones.
The Shadow in Business
The shadow is the part of you that you have learned to keep out of public view.
Not because it is shameful. Because somewhere along the way you learned it was too much, not enough, too weird, too intense, too soft, too specific. So you left it out of your brand. You kept your content safe. You watered down your offers. You held back the thing that is actually most magnetic about you, because you were not sure it would be received.
The shadow shows up in business as the thing you never quite say. The offer you have not launched because it is too you. The audience you are afraid to call in because they would really see you. The price you cannot bring yourself to charge because charging it would mean you actually believe you are worth it.
Common Founder Patterns
These are the four patterns that show up most consistently underneath business blocks. Read them and notice which lands.
The Fraud Wound
A quiet, persistent sense that you are not as good as people think. That at some point someone will notice. It shows up as undercharging (if you charged more, they would scrutinise you more closely), as over-delivering to stay ahead of the doubt, and as reluctance to market loudly in case someone looks too closely.
Does this feel familiar? Where does it show up for you?
The Visibility Wound
Being seen felt unsafe at some point. Maybe you stood out and it was painful. Maybe you were taught to be modest. Maybe being visible in your family meant being criticised. Whatever the origin, a part of you now equates being truly seen with being in danger. It shows up as inconsistent content, shrinking in the caption, saying less than you mean, being brilliant in the DMs and invisible on the feed.
Does this feel familiar? Where does it show up for you?
The Worth Wound
A belief, often pre-verbal, that you are not quite enough. That other people deserve things more than you do. It shows up as pricing below your value, apologising for your prices, giving too much away for free, attracting clients who push back on cost, and an inability to hold a boundary around your rates without feeling guilty.
Does this feel familiar? Where does it show up for you?
The Success Punishment Pattern
A fear, often unconscious, that becoming very successful will cost you something. Your relationships. Your identity. Your sense of belonging. It might be rooted in not wanting to outgrow the people you love, or in a belief that success belongs to a particular kind of person and you are not quite that person. It shows up as self-sabotage at key moments, pulling back when things are going well, and an ambivalence about actually achieving the goals you set.
Does this feel familiar? Where does it show up for you?
Somatic Inquiry
Come back to your body for a moment.
Think about your business as it currently is. Notice where you feel it in your body. There is no right answer. Just notice.
- Where do you feel tension or holding?
- Where do you feel ease or openness?
- When you think about the next step forward in your business, where does your body say yes?
- Where does your body contract or pull back before your mind has even formed a reason?
The body knows before the mind catches up. Start listening to it as a business tool.
Write what you noticed:
Your Money, Mission and Meaning
This is one of the most important exercises you will do in the Mastermind. Give it the time it deserves. Do it somewhere quiet. Let it be honest. We are going to find your WHY. Not the polished version for your website. The real one.
Part 1 — Who you were before
Start with who you were before you found your passion. What fears or blocks were there? What was the catalyst for change? What was life like before you found what you now share, teach or facilitate?
Write a version of your story that is just for you — the uncensored version. You can decide later what you choose to share publicly. Find a picture of yourself from before you became a teacher, healer or coach. How did she feel? What did she wish for?
Part 2 — Who you are now
What lights you up? What makes you excited? What is the best part of what you do? What feeds your soul? What values are important to you, and how do those values show up in your work? How do you make that happen for the people you serve?
Part 3 — Your future self
Write about your future self. Money and time are not a barrier. What would your future self be doing and how would she be spending her time? Where would you live? What would you create? What would your business look and feel like? What would you no longer be doing? Who would you be working with? What have you built?
Your mission
If you could articulate your mission for being on this planet, in two or three sentences, what would it be? What are you here to do?
Integration — after the Why Task
Sit with these before you move on:
- What did your future self look and feel like?
- What was the most surprising thing that came up?
- What wisdom did your future self share with you?
- What commitment are you making from here?
Your Relationship with Money
Money means that I am...
Complete this sentence ten times without thinking too hard. Write the first thing that comes.
When you think about charging what your work is actually worth, what happens in your body? Where do you feel it? What does the feeling say?
What is the story you have been telling about your prices? Where did that story come from?
The Client Journey
The client journey has five stages.
A lead magnet that gets the right people into your world. Something free, genuinely useful, and designed to attract exactly the client you want to work with at depth.
A first offer, somewhere around £7 to £37. This turns subscribers into buyers with no real financial risk. It is not a consolation prize for people who cannot afford your main work. It is a test drive for your actual client.
A trust offer where she learns your system and gets real results. This is where she experiences your method and begins to understand what working with you means in practice.
A signature offer where she implements your work at depth. This is your main programme, the one that delivers the full transformation.
And 1:1 work for the clients who want your direct attention on their specific situation.
Audit your client journey
Map your current offers against these five stages. Where are the gaps?
| Stage | What I currently have here | What is missing or unclear |
|---|---|---|
| Lead magnet (free) | ||
| First offer (£7–£37) | ||
| Trust offer | ||
| Signature offer | ||
| 1:1 work |
Where is the gap that is costing you the most right now?
Five-Day Shadow Journal Sequence
One prompt per day. No editing. No performing for an imagined reader. Just honest writing.
Day 1
Write the story you have been telling about your business. The one in your head when things are not going the way you want them to. Write it in full. Then read it back and find the belief underneath it.
Day 2
Write about the version of your business you are most afraid to want. The one that feels too big, too visible, too much. What would you build if you knew it would work and no one would judge you for it?
Day 3
Write a letter from the client you most want to work with. She is a past version of you. She is describing exactly where she is, what she feels, what she is looking for, and what she has already tried. Write it in her voice.
Day 4
Write back to her. Tell her what you see in her situation. Tell her what you offer that could change it. Write it as if you have nothing to prove and no one to convince. Just the truth of what you do and why it matters.
Day 5
Write about what you are not saying publicly that you are saying privately. In your conversations with your best clients. In your own journal. What is the thing you know that you have not yet been brave enough to build your brand around?
Daily Somatic Check-In
Each morning this week, before you open your phone or laptop, take two minutes. Place your hand on your chest. Breathe slowly. Ask yourself: how does my body feel about my business today? Not your thoughts about it. Your body's response to it.
| Day | My body says... |
|---|---|
| Monday | |
| Tuesday | |
| Wednesday | |
| Thursday | |
| Friday |
The Belief That's Ready to Shift
You've done a lot of honest looking in this guide. Before you move into the next pillar, this final piece asks you to identify the specific belief that has had the most grip on your business — and begin the process of consciously choosing a different one.
Beliefs don't change through insight alone. You can understand exactly why you have a particular belief and still have it. Change happens at the level of the body — through repetition, through felt experience, through catching the belief in action and making a different choice while it's still uncomfortable to do so.
What you're doing here is not positive thinking. You're not replacing a negative belief with a positive affirmation and hoping your subconscious doesn't notice. You're naming the belief with precision, choosing a different one with equal precision, and committing to act as if the new one is true — even before the evidence arrives.
Name the belief that has been running the most unhelpful pattern in your business. Be specific — not 'I don't believe in myself' but the particular thing you believe about your worth, your right to charge, your right to be visible, your right to build what you actually want.
When did this belief begin to make sense? What experience taught you it was true?
What has this belief cost you in your business? Be specific.
What would you choose to believe instead? Write the new belief in present tense, as a statement of what is now true for you.
Say your new belief out loud. Notice what happens in your body as you say it. The dissonance — the part that wants to argue, to say but not yet or that's not quite true — that's the old belief registering the change.
Place your hand on your chest. Say it again. Breathe into the discomfort of it being new.
For the next seven days: say this belief out loud each morning. Not as a mantra — as a commitment. Notice where your actions align with it and where they don't. The gap between the belief and the behaviour is where the work lives.
Your business follows your beliefs. Change the belief — even slightly — and watch the decisions you make begin to shift.
What is one decision you would make differently this week if you fully believed this new thing?
With love, Pip xx