Workbook 1
Beliefs: What's Been Running the Show
PILLAR I: BELIEFS · Orientation Week (1st October) + Call 1 — Thursday 2nd October, 10am
How to Use This Workbook
This workbook is your companion for Orientation Week and Call 1. It's not a test and it's not homework. It's a mirror — a place to see what's actually been running your business so we can work with it, not around it.
Work through Parts One to Five before Call 1 on 2nd October. Bring the workbook to the call — we'll be drawing directly from what you find here.
There are no right answers. There are only honest ones.
Part One: Arriving — A Somatic Check-In
Before we begin · 5 minutes
Find somewhere to sit where you won't be interrupted for a few minutes. Put both feet on the floor.
Take three slow breaths — longer out than in. Let your shoulders drop.
Ask yourself, without editing the answer: How am I arriving here today?
Notice what comes. Don't assess it. Just notice — is there excitement? Resistance? Something tight in your chest? Something quietly hopeful?
Stay with whatever is here for a breath or two. Then write.
How am I arriving here today? What do I notice in my body right now?
What do I most want from this Mastermind? What would change everything?
What am I most afraid won't change?
Part Two: Pillar I Teaching — Beliefs
Read before working through the exercises
The Business Is Never Just the Business
When a business isn't growing — when the income has plateaued, when the same clients aren't materialising, when the same price point keeps feeling like the ceiling — most people assume the problem is strategic. Wrong niche. Wrong offer. Wrong visibility plan.
Sometimes that's true. But far more often, the strategy is fine. What's actually running the show is a set of beliefs so familiar they've become invisible. Beliefs about what's possible for a woman like you. About what you're allowed to charge. About whether you'll be enough, at the level you actually want to be operating at.
These beliefs aren't character flaws. They're adaptations. At some point, they kept you safe. The problem is that they were written in an earlier chapter of your life — and they haven't been updated for the business you're trying to build now.
The shadow in business is the sum of everything you've learned not to be. Not to want too much. Not to be too visible. Not to think too highly of yourself. Not to charge what it's actually worth. The shadow doesn't announce itself — it shows up as procrastination, self-sabotage, undercharging, over-delivering, and the quiet sense that no matter what you do, something about the whole thing feels just slightly off.
This pillar is where we find what's actually running things. Not to pathologise it. To see it — because what you can see, you can work with.
Beliefs and the Nervous System
Beliefs are not just thoughts. They're held in the body. The belief "I'm not worth that price" doesn't just happen in your head — it happens in the throat that tightens when you're about to say the number, in the stomach that drops when someone asks about your fees, in the impulse to discount before you've even been asked.
This is why thinking your way to a new belief rarely works. You can repeat an affirmation a thousand times while your body is running an entirely different programme underneath. The somatic work in this Mastermind isn't supplementary to the strategy — it is the strategy. We update the belief in the body first. Then the business changes.
The Three Most Common Belief Clusters
In the women I work with across fifteen years of coaching, the same three clusters appear again and again:
Worthiness beliefs: The quiet conviction that you haven't quite done enough to deserve the clients, the income, or the visibility you want. Often shows up as needing one more certification, one more year of experience, one more successful client before you'll feel ready.
Money beliefs: Usually inherited from family, early financial experiences, or cultural narratives about what women get to have and what it means to want money. Often shows up as undercharging, difficulty raising prices, guilt about income.
Visibility beliefs: The sense that being fully seen — at full volume, with full conviction — is either dangerous or arrogant. Often shows up as staying small in the way you speak about your work, hedging, softening, or disappearing entirely from content and marketing for days or weeks at a time.
Part Three: The Belief Audit
Mapping what's actually been running the show
Complete these as quickly as you can. First response, not considered response. The considered response is often the edited one.
Worthiness
Complete this sentence: "I'll feel ready to [charge more / be more visible / go for the bigger clients] when..."
What do you believe you need to prove before you're allowed to be at the level you want?
What's the version of you that you secretly believe you're not quite yet?
Money
What did money mean in the house you grew up in? What was the message — spoken or unspoken — about what money was for, who got it, and what it said about you?
What do you believe (honestly, underneath the aspirational version) about women who are very successful financially? What does it say about them?
What's the number that makes you flinch — the income target or the price that feels too much? Write it down.
What does that flinch feel like in your body? Where is it?
Visibility
What do you imagine people think when you show up fully — at full volume, with full conviction? What's the worst version of how they might see you?
Who, specifically, are you most afraid of judging you if you were more visible? (Name them if you can — even if it's uncomfortable.)
When did you first learn that it wasn't safe to take up too much space? What happened?
Part Four: The Current Reality Audit
Where you actually are — numbers and facts, not stories
Before we build anything new, we look clearly at what's here now. This section is about facts, not feelings. We'll work with the feelings elsewhere. Here, we just want to see the numbers.
| The Business As It Is Right Now | Your Answer |
|---|---|
| Current average monthly income from coaching / services | |
| Highest-priced offer you currently sell | |
| Price of that offer | |
| How many 1:1 clients are you currently working with? | |
| How many hours per week do you work in your business? | |
| What's your email list size / social following? (whichever is primary) | |
| When did you last raise your prices? | |
| How many discovery calls have you had in the last 3 months? | |
| What's your conversion rate (rough estimate)? |
Looking at those numbers — what's the story they're telling? Not the spin. The honest read.
Part Five: Shadow Work — Finding the Pattern
The subconscious architecture of your business
The shadow shows up in business through patterns of behaviour that repeat despite your best intentions. Not because you're doing something wrong — because you're running an old programme that was written a long time ago for a different set of circumstances.
Look at your business over the last two to three years. Be honest.
What keeps happening that you don't want to keep happening? What patterns do you see?
Where do you self-sabotage? What do you do (or not do) right before things might get bigger?
What is the story you tell yourself about why the business isn't where you want it? What's the narrative?
What would it cost you — in terms of identity, safety, or relationships — if the business became everything you say you want it to be? What would have to change?
That last question is the important one. Most self-sabotage isn't accidental — it's a form of protection. The subconscious is very good at keeping you exactly where it thinks you're safe. The work here is not to fight that protection but to understand it well enough that you can choose, consciously, to outgrow it.
Somatic Inquiry — Meeting the Resistance
Bring to mind the thing in your business that feels most stuck. The number you haven't crossed, the offer you haven't launched, the price you haven't said out loud.
Hold it in your mind without trying to fix it.
Notice what your body does. Where does the resistance live? Is it tight, heavy, held, buzzing?
Place one hand on that place. Breathe into it.
Ask it: What are you trying to protect me from?
Don't rush to answer. Let what comes, come. Write it below.
What did the resistance say?
Part Six: Reprogramming — Beginning the Rewrite
This is not affirmations. This is revision at the root.
The beliefs we've been uncovering don't shift because you decide they should. They shift through a combination of conscious repetition, somatic practice, and evidence that the new belief is also survivable.
This section is the beginning of that process — not the completion of it. We come back to this across the eight weeks.
The Belief Rewrite
For each limiting belief you've identified, write the version that is true for the woman you're becoming. Not a fantasy — a stretch that you can feel has some basis in your actual experience and capabilities.
Worthiness — Old Belief
New Belief
Money — Old Belief
New Belief
Visibility — Old Belief
New Belief
The Evidence Log
Beliefs shift faster when the body has evidence. Below, list five moments — from your own career and life — that prove the new beliefs have some basis in reality. Things you've done, created, delivered, or survived that the old belief says you weren't supposed to be able to do.
| # | The Evidence — What You Did or Created | The Belief It Challenges |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| 4 | ||
| 5 |
Part Seven: Money — Going Deeper
The most loaded conversation in business
Money is the place where most of the Beliefs work concentrates. Not because it's more important than visibility or worthiness, but because it's the most measurable. The number tells you exactly where the ceiling is, which makes it the most useful place to look.
What's the income your business currently generates? What's the income the business you're building will generate?
What would that gap closing actually change in your life? Be specific — not "financial freedom" but what does that mean in real terms?
The money meditation: Close your eyes. See yourself receiving your desired monthly income — in your bank account, confirmed, real. Notice what your body does. Write what comes up.
What did you notice? Was there ease, expansion — or contraction, guilt, disbelief? What did your body say?
Part Eight: The First Declaration
Setting the commitment for the eight weeks
We don't just think our way into a new version of the business. We declare our way in. A declaration is a statement of what you are choosing, made clearly and in writing, that your nervous system can return to when the old patterns pull.
Based on everything you've uncovered in this workbook — what is the one specific belief you are most committed to updating over these eight weeks?
What would be different in your business six months from now if that belief had genuinely shifted?
My declaration for this Mastermind:
Sign it. Date it. Read it before Call 1.
Bring This to Call 1
Thursday 2nd October, 10am
A note before we begin:
The women who get the most from this Mastermind are not the ones who arrive with the most figured out. They're the ones who arrive most honestly. What you bring to Call 1 doesn't need to be polished. It needs to be real. That's what we work with.
See you on Thursday.