The Wylde Launch · Document Two of Four
Your
Launch Guide
The complete method. Strategy, content, checklist, and debrief — everything you need for every launch.
Before you begin
Set Your Launch Goals
Every launch needs three targets — not one. Good, better, best. This keeps you grounded when things are slow and excited when they fly.
Good
£
The number that covers costs and feels like a real result.
Revenue · Signups
Better
£
The number that makes you feel the work is paying off.
Revenue · Signups
Best
£
The number that excites and slightly terrifies you.
Revenue · Signups
Money map your launch.
If you hit your BEST number, what does that make possible? Write it here. This is the emotional fuel for launch week.
Map it before you begin
Your Launch Timeline
Fill in your actual dates before the launch begins. A plan with no dates is just a wish.
60 days out — warm your audience, start talking about the problem, open your waitlist
30 days out — content batched, sales page live, emails written, tech set up
Offer revealed to waitlist first. Early bird opens.
Doors open to everyone. Daily content begins.
5 days out — deadline messaging, DMs, email push
Doors close. Personal outreach. Last chance emails.
Down-sell, debrief, celebrate.
The method
The 4 Stages of Every Launch
Four stages, in order, every time. What changes is the content, the energy, and the woman doing it.
Most women skip this entirely and wonder why nobody buys. Your one job here is to get people onto a Priority List before you open to anyone else. Do not reveal the offer yet — build curiosity, build excitement, give them a reason to raise their hand.
- Open the Priority List — "something is coming, be first to know"
- Create all 12 pieces of content before you begin
- Speak to the problem. Not the offer. Not yet.
- Use the six questions across all content
The six questions every piece of pre-launch content answers
- WHY — why this matters and why now
- WHAT — what the problem is you solve
- WHERE — where she finds herself when she needs this
- WHEN — when she knows she is ready
- WHO — who this is for and who you have helped
- HOW — how the transformation happens
CTA: Join the Priority List. No obligation. You just want to be first.
Your warmest audience hears first. Reveal the offer to the Priority List only — not to anyone else yet. This creates early sales and social proof that powers the main launch. Make it feel personal, special, and time-limited.
- Email the Priority List with the full reveal
- Offer your early bird price or bonus — limited window only
- Go live, send a voice note, reach out directly
- Screenshot and share early buyers as social proof
CTA: Join before early bird closes. Priority List members only.
Open to everyone. Look at what worked in the Priority Launch and tweak it — do not start from scratch. Run for 2 to 3 weeks. Your sales page does the selling. Your emails sell the click to get her to the page.
- Announce to your full audience — email, Instagram, everywhere
- Post daily from your content plan, not from panic
- Go live at least once — Q&A, mini masterclass, behind the scenes
- Share transformation stories and social proof every few days
- Reply to every comment, DM every enquiry personally
CTA: Doors are open. Here is the link. Join us.
Deadline day always brings in the most sales. Push hard from 5 days out. Get personal — into DMs, into inboxes, into conversations. The deadline is not manipulation. It is honesty. Stick to it. The "we've extended" email destroys trust every time.
- Daily deadline reminders in content and stories from day 5
- Personal DMs to every warm lead who has not bought
- Last chance email sent twice on close day
- Personal outreach to everyone on your Priority List who did not buy
- Close the doors at the time you said
CTA: Doors close tonight. Last chance. Here is the link.
Work with your body, not against it
Launch With Your Cycle
Whether you are a yoga teacher, sound healer, somatic coach, therapist, event planner or retreat facilitator — your energy is not the same every day of the month. Most launch and business timelines are built as if it is. Here is how to use your cycle to know when to push, when to create, when to rest, and when to be visible.
Follicular Phase
New energy arriving. Ideal for planning, writing content, setting up tech, building excitement. Your creative output is high — batch here.
Ovulatory Phase
Peak energy and magnetism. Go live here. Launch announcements, DMs, videos, the Priority List reveal. You are at your most visible and charismatic.
Luteal Phase
Detail-focused and inward. Perfect for sales page copy, email writing, checking tech, and the admin of the launch. Use the first half before energy drops.
Menstrual Phase
Rest and receive. Pre-schedule content. Do not go live. This is your debrief, your data review, your planning for the next phase. Honour it.
Map your cycle to your launch dates.
Where does your ovulatory phase fall during your launch window? That is when your most visible, high-energy content goes out.
Before you post a thing
Your Warm Audience Strategy
The next client who buys from you is already following you. She has been watching for weeks. She just is not booking yet. Here is how to find her and bring her closer before you open the doors.
Who are your 10 warmest leads right now?
Women who engage with your content, have DM'd you before, commented recently, or have enquired in the past. Write their names.
What will you offer them before the launch opens?
A personal voice note, a behind the scenes preview, first access to the waitlist. Something that makes them feel seen before you sell.
Your personal outreach script.
Write the message you will send your 10 warmest leads the day before you open the Priority List.
Your full content plan
What to Create and When
12 pieces of content minimum for every launch. Here is the full breakdown — emails, lives, talking heads, carousels, and stories — with prompts to write your own.
The Email Sequence
8 emails, in order. Your emails sell the click — they get her to the sales page. Write them before the launch begins.
Email 1 — The Welcome
Deliver what she signed up for. Warm, personal, specific. Invite a reply.
Subject: "You're in."
Email 2 — The Story
Your before, the turning point, your after. Connect your journey to where she is now.
Subject: "Why I created this."
Email 3 — The Value
One standalone tip. One idea, done well. No pitch. End with a question.
Subject: "My number one tip for [topic]."
Email 4 — The Proof
A client story. Before and after. Specific outcomes, real numbers.
Subject: "She went from [before] to [after]."
Email 5 — The Offer
Introduce your paid offer as the logical next step. Clear CTA.
Subject: "When you're ready, here's how I can help."
Email 6 — The Urgency
The deadline is real. What she gets. What she misses. Clear CTA.
Subject: "[X] days left."
Email 7 — Last Chance
Send twice on close day — morning and one hour before. Short and direct.
Subject: "Last chance." / "Doors close tonight."
Email 8 — The Down-Sell
Day after close, to non-buyers. A lower-ticket offer or discovery call. Warm, no pressure.
Subject: "I have something else for you."
Lives
Go live at least twice per launch. Lives build trust faster than anything else — she sees you unedited, in real time. Even 20 minutes is enough.
The Free Mini Masterclass
Teach something genuinely useful from your offer topic. 30-45 mins. End with a natural invitation to join the paid offer.
Run this during the Priority Launch window to warm the audience before main doors open.
The Live Q&A
Answer questions about the offer, the topic, and anything she is curious about. No script. Just you.
Run this 3-5 days before cart close when objections are highest.
The Last Day Live
Go live on close day. Remind people the doors are closing. Answer last-minute questions. Even 15 minutes. Even just from your phone. Show up.
Talking Heads — Reels to Camera
Your face. Your voice. No graphics needed. The most personal content you can make — and the highest-converting format on Instagram right now.
The Problem Reel
Name the problem she has been carrying. Hold space for it. Offer the reframe. Direct to camera, unscripted.
"Nobody tells you that the exhaustion you feel is not about doing more. It is about doing the wrong things in the wrong season."
The Results Reel
Share a client story. Specific. Before and after. What shifted. Keep it under 60 seconds.
"She came on retreat running on empty. She left knowing exactly what needed to change."
The Personal Reel
Something true about your own journey that connects to what you are launching. Unfiltered, direct to camera.
"I used to offer this work apologetically. Here is what changed when I stopped."
The Myth Buster
Take a common belief in your niche and flip it. Bold, clear, takes a real stance.
"Women do not book retreats for the yoga. They book them because they need permission to rest."
The Deadline Reel
Straight to camera. Doors close [date]. Who it is for. What changes. CTA.
"If you have been thinking about [retreat / session / event name] — today is the day."
Carousels
Carousels get saved and shared more than any other format. Use them to teach, to list, to reframe. Keep slides to 7 maximum. One idea per slide.
The Problem Carousel
Slide 1: the bold hook. Slides 2-6: one sign or reason per slide. Final slide: CTA to your offer.
"5 signs your body is asking you to slow down — and what happens when you keep ignoring them."
The How-To Carousel
Teach something genuinely useful from your area of expertise. Give real value without giving everything away.
"What to expect from your first breathwork session. Honest, no hype."
The Signs Carousel
Signs she is ready for your offer. Each slide is one sign she recognises herself in. Last slide: this is what you have built for her.
"5 signs you are ready for a retreat — even if it does not feel like it."
The Results Carousel
Client stories, one per slide. What they came in carrying, what shifted, what they left with.
"What happened when she finally said yes to five days for herself."